Smarties

Smarties Candy Company (formerly Ce De Candy, Inc.) is a confectionery company well known for its namesake candy, Smarties. Edward "Eddie" Dee founded Ce De Candy in Bloomfield, New Jersey, in 1949. Edward Dee’s granddaughters, Sarah Dee, Jessica Dee Sawyer and Liz Dee serve as co-presidents of the company. Smarties Candy Company operates plants in Union Township, New Jersey, and in Newmarket, Ontario, Canada. Its headquarters are in Union Township. It is one of the few remaining family-owned, mass-production confectionery companies in the United States.