Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which currently is manufactured by Ferrero. The bar consists of a crispy peanut butter core coated in milk chocolate. Butterfinger has become known for its marketing and a roster of spokespersons, including Bart Simpson, Top Cat, Seth Green, Erik Estrada, Rob Lowe, and Jaime Pressly.
Other memorable advert campaigns include counting down the end of the world or BARmageddon, with evidence such as the first ever, QR shaped crop circle in Kansas, a Butterfinger comedy-horror movie called “Butterfinger the 13th,” the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League, and several attention grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger.”
With 2010 sales of $598 million, Butterfinger has become increasingly popular and has typically ranked as the eleventh most popular candy bar sold in the $17.68 billion United States chocolate confectionery market between 2007 and 2010.
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