Kérastase is a French-based international luxury haircare brand, that forms part of the portfolio of the professional products division of the multi-national parent company the L'Oréal Group. It is a leading brand in several countries in the professional and luxury haircare category. Claiming to be the #1 professional hair care brand worldwide, Kérastase claims to use a diagnostic approach to treat each woman’s individual hair needs.
It was founded by and still owned by L'Oréal. Established in 1964 and headquartered in Paris France, by François Dalle (parent company CEO), the brand first expanded through Europe, followed by Japan in 1990 and in North America in 1999. Kérastase is distributed through high-end hair salons, online at www.kerastase-usa.com , and at Sephora in the U.S.
Kérastase claims to have hair care regimens for all hair types and concerns, from dry (Nutritive) and damaged (Force Architecte, Therapiste, Extentioniste) to fine (Densifique) and color-treated (Reflection, Blond Absolu). The brand recommends using a three step regimen of cleanse, treat and prime for best results.
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