Mello Yello is a highly-caffeinated, citrus-flavored soft drink produced, distributed and created by The Coca-Cola Company that was introduced on March 1, 1979, to compete with PepsiCo's Mountain Dew. Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift. There have been three flavored variants of Mello Yello in North America. Mello Yello Cherry was released in response to Mountain Dew Code Red. The other two variants were Mello Yello Afterglow (peach-flavored) and Mello Yello Melon. All three were only available for a limited time. Mello Yello Cherry is available at Coca-Cola Freestyle machines, and is still available in limited markets.
In April 2010, Coca-Cola announced new images of new packaging that it would be re-branding Mello Yello to resemble the packaging in 1979. This re-branding has included an expanded distribution of the product, into such areas of the United States that have not had the product in years such as the Northeastern United States and the Western United States. In 2011, Mello Yello began to replace Vault on Coca-Cola Freestyle machines.
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