Red Rose Tea is a beverage company established by Theodore Harding Estabrooks in 1894 in Saint John, New Brunswick, Canada. Estabrooks began his career in trade imports and exports, and soon moved specifically to the tea trade. Realizing the inconsistency in loose leaf servings, Estabrooks began packaging his tea leaves into single-serving bags to ensure quality and consistency in every teacup.
Red Rose's older advertisements introduced the catchphrase, "Only in Canada, you say? Pity..." (The catchphrase was transformed by Canadian popular culture to, "Only in Canada, eh? Pity...") However, as their brand expanded, these slogans became less relevant to their market audience. Instead, they opted for more general slogans such as: "Red Rose Tea is Good Tea." and "A cup'll do you good."
The brand was formerly owned by Brooke Bond Foods of the UK, and is currently owned by Unilever in Canada. In the United States, it was previously owned by Redco Foods (a subsidiary of Teekanne), but in the fall of 2018, the brand was purchased by Harris Tea Company...read more