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Tostitos is a brand of Frito-Lay that produces different tortilla chips and a range of accompanying dips. By January 1978, Frito-Lay's product development group led by Jack Liczkowski had completed development of Tostitos. The chips were round, made of white corn and had an authentic "Mexican" flavor. Part of achieving this authenticity occurred after research discovered that Mexicans, after cooking corn with inorganic lime, did not rinse the more


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