Life, stylized as life®, is a breakfast cereal formerly made of oats, soy protein concentrate, sodium casienate and sugar, but now also containing sugar, corn flour, whole wheat flour, and rice flour. It was introduced in 1961 by the Quaker Oats Company. The cereal is distinguished by its characteristic brown checkered squares, with a finer pattern than Chex cereal.
Advertisements for Life cereal sport the slogan "Life is full of surprises". As of 2018, with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal" with 20 grams of whole grains promoted in a red heart symbol. There is also the claim that: "Diets rich in whole grain foods and other plant foods and low in saturated fat and cholesterol, may help reduce the risk of heart disease."
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