Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's. Introduced in 1953, the cereal has undergone several name changes. It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks. In the early 1990s, perhaps because the product mascot, Dig'em Frog, had customarily been portrayed as calling the cereal "Smacks", the word "Honey" was dropped from the name and the product was then simply called Smacks. That name is still used in Germany, Spain, Belgium, the Netherlands, and France. However, in the US the name reverted to Honey Smacks in 2004.
In the UK in 1957, a similar product called Sugar Puffs debuted; it was formerly produced by the Quaker Oats Company, and by 1976 the mascot became a large hairy yellow creature called the Honey Monster.
In Norway and Finland, it is known as "Honni Korn Smacks".
In Australia, the cereal had been known as Honey Smacks since the 1970s. However, Kelloggs Australia no longer markets the brand. In 2007, a minor consumer petition was launched calling for the re-instatement of the product. Honey Smacks are no longer sold in Italy....read more