Shake'N Bake

Shake 'n Bake, manufactured by Kraft Foods, is a flavored bread crumb-style coating for chicken and pork. The product is applied by placing raw meat pieces in a bag containing the coating, closing the bag, and shaking so the particles adhere. The coated meat is then baked in the oven. First introduced in 1965 by General Foods, it is currently marketed under the Kraft brand.