Aveeno is a brand of skin care and hair care products. The company is owned by American consumer goods and pharmaceutical company Johnson & Johnson. Aveeno was founded in 1945 by brothers Albert and Sydney Musher, and its first product was their Soothing Bath Treatment. The active ingredients in all Aveeno products are colloidal oats or oat extracts – avenanthramides, which have been branded as "active naturals". The brand slogan is "Better Ingredients. Better Skincare: Aveeno." Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.
The name Aveeno is derived from the scientific name for the common oat, Avena sativa.
Aveeno was originally made by Rydelle Laboratories, a division of S. C. Johnson & Son, which dropped the Rydelle name in 1989, and was later purchased by Johnson & Johnson in 1999. In 2001, the brand was expanded into the baby care and body wash categories with Aveeno Baby and Aveeno Skin Relief Body Wash. In 2004 the brand was launched into the facial care category with the Positively Radiant line, based on the "Active Soy" ingredient. In 2005, Aveeno Clear Complexion acne care was introduced and in 2006 Aveeno Ultra Calming launched. In 2007, Aveeno Anti-Aging was introduced to the market.
In January 2013, Jennifer Aniston was announced as the Aveeno spokesperson. She replaced Daniella van Graas, who had been Aveeno's spokesmodel and 'face' for many years. When Jennifer Aniston took over the role. she reportedly received "eight figures". That 'changing of the face' was big news....read more