Crest is a brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland, Hungary, Latvia, Romania and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH). In France, Italy, Sweden, Finland, Argentina, Belgium, the Netherlands, Brazil, the UK, Ireland, Australia, Nigeria and Colombia, P&G markets similar toothpaste formulations under the Oral-B brand.